Butterfly Man

This is one of several sketches I submitted to an art director yesterday. The assignment is to illustrate a feature story for a magazine, and the subject matter is "CSR", or corporate social responsibility. In a brief summary that doesn't do justice to the author's writing, the article suggests that big businesses that want to do charitable donations or philanthropic deeds need to think of the big picture rather than just dumping money into a cause so they look good. This means lobbying for social issues that are critical to society, being careful of the "footprints" they leave behind, and making improvements that benefit global concerns as well as their own. It's a win-win situation, and how we need that right now in our current situation!

This sketch came from the idea of the butterfly being a symbol of transformation, and relates to the effects of lobbying for beneficial changes. The money circling is representative of how the cash that is sent out by corporations will also return to them as well as make positive changes in the world.

I don't know if the art director will choose this sketch, but we shall see.....